Lucas Braga

Founded and lead a strategic design consultancy focused on complex product environments, scalable UX architecture, and brand systems.

• Lead end-to-end product definition for SaaS platforms and early-stage ventures
• Design structured, tokenized design systems aligned with engineering execution
• Translate ambiguous business requirements into scalable UX architectures
• Support founders and leadership teams in aligning product decisions with technical and operational constraints

Led the transformation of a manual, paper-based international mobility operation into a fully digital product ecosystem.

• Designed and implemented a tokenized Design System
• Architected multi-step operational automation workflows
• Partnered directly with CEO and Engineering leadership
• Delivered production-grade prototypes aligned with frontend execution

Led the design and implementation of a global in-vehicle Design System adopted across multiple brands and vehicle programs.

• Defined tokenized UI architecture supporting multi-brand scalability
• Built modular toolkits for head units and instrument clusters
• Strengthened UX–Engineering governance and scalability

Designed production automotive interfaces under hardware, safety, and cost constraints.

• Led UX for Abarth instrument clusters (Pulse & Fastback)
• Structured interaction logic for safety-critical environments
• Balanced brand expression with regulatory and platform limits

Led UX foundations for FCA's digital car rental platform.

• Defined information architecture
• Established UI guidelines
• Conducted usability validation

Contributed to UX strategy and design system evolution for a large-scale education platform.

Delivered UX/UI and branding projects for digital products and client platforms.

Developed brand systems, logos, naming strategies, and visual identity guidelines.

Produced visual documentation and editorial assets for academic initiatives.

Built and operated a photographic studio for archaeological documentation.

Facilitated exhibitions, workshops, and public engagement programs.

Worked under academic supervision on visual documentation and editorial projects.

Supported logistics operations and process optimization initiatives.

Developed monitoring tools and operational reporting systems.

Led educational workshops and public engagement activities.

Conducted client prospecting and relationship-based sales.

Designed websites with FrontEnd and Fireworks, including award-winning projects, sparking early interest in web design.

Contributed usability feedback and bug reporting for the software.